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The purpose of marketing is to enable a product to meet its market and its target customers. The marketing for the various divisions in the Chauvin Arnoux Group is handled by Product Managers.

A Product Manager is responsible for one or more product ranges and provides:
- market research studies
- the specifications for new products
- monitoring of design and development with R&D and outside service providers
- commercialization (advertising, pricing, promotion, distribution)
- follow-up of the product life cycle
He/she provides training to the sales teams for new products (specific technical features, sales pitch) and occasionally visits customers with the sales forces.

Typical profile of a Product Manager:
- Engineer or equivalent in Electronics, Electrical Engineering or Physical Measurements
- Training or experience in marketing and sales techniques
- Fluent in English
- Good relational skills and ability to listen